K-12: First Impressions Matter
Get that first impression right and the rest falls in line! Careful space planning and a thorough design brief kept the budget low and the impact high!
MAX Impact with floor graphics
Over 100 FEET of Cushion Cut floor grade vinyl lettering - I talk a lot about making your walls talk - this one got the floors finding their voice!
Always pushing the envelope - this project featured death defying freestanding lettering that pops out into the space. The concept was extreme Everest "hiking" - going on a journey with God.
Bold Messaging - RELIGIOUS
Conceptual development took Centerville Community Students from a logo to 3 dimensional branded experience - font selection, color choice and modern, framed elements come together to bring this space to life!
Transforming a distraction filled kids space into a branded flight themed room that focuses attention to the speaker/ mission control. The concept turned the theme on it's head bringing you inside the plane looking out the windows that are still windows, but we've obscured the parking lot view to an aircraft carrier. Even the closet to the left of the stage became a hatch door. #FEARLESSKids #ExperientialGraphicDesign #kkaufmandesign.com
RELIGIOUS - The Cool Kids
BRAND IDENTITY - Vaccar Aeration
K-12 Bringing Walls to Life
K-12: Branding for High Schoolers
K-12: Giving A School Personality
K-12: Library Branding Wall
RELIGIOUS: Fearless Promo Video
RELIGIOUS: Fearless Lobby Branding
Branding, way finding and culture building for Fearless church - brought this brand to life!
RELIGIOUS: Branded Environments - large wall wrap
RELIGIOUS: Restrooms: Beards and Queens
The goal was to create an unexpected experience for these church restrooms.
RELIGIOUS: Fearless Hallways - Large Scale Vinyl
K-12: Pre K and Kindergarten Wing
An extensive remodel of Dayton Christian's PreK and Kindergarten wing. I chose fixtures and finishes for the hallways and 9 classrooms, simplifying the space and adding interest with awnings, way finding, graphic installations, a dimensional moss wall and slat wall.
K-12 Athletic/Environmental Branding
This space came to life through color blocking and large scale graphics bringing inspiration and pride to an awesome private school. My passion is bringing spaces to life in a way that makes you stand up a little straighter, puff your chest out and elevates perception.
K-12/Athletic: Locker Room
I added Warrior Spirit to the Dayton Christian Locker Rooms, training room and lobby through the strategic use of paint and vinyl graphics. I also chose the flooring and fixtures for the space.
K-12: Warrior Center Hall of Fame
This display is a dynamic display - each year as inductees are nominated the background image will be replaced with inductee plaques. A great solution to maintain impact and school spirit in the first year of this program. Dimensional Acrylic lettering and a CNC PVC Shield round out the branding.
Branded Print Materials
Print / Viewbook
Printed Donor Materials - Viewbook
Brand Standards/ Brand Identity Refresh
Kkaufman Design refreshed the Dayton Christian Brand identity to reflect an academy feel that reflects the excellent spiritual and academic education that DCS offers. Simplifying and modernizing the DC interlock paired with a Warrior's Shield brought the logo forward while respecting it's heritage.
Takeover Graphics
LensCrafters Office Branding
I assisted in the project management on the LensCrafters workspace redesign - gathering artwork for the agency and collaborating on design elements.
Campaign Work
Brand Book launching a new LensCrafters campaign to associates.
Customer Facing
A sampling of customer facing retail materials for LensCrafters
Style Book
An associate facing book on dress code - concept was to communicate the corporate dress code in a fashion forward layout.
LensCrafters Heritage Book
Concept: Create a historical keepsake book for LensCrafters associates.
Organized Living
A variety of B2B and B2C marketing materials including catalog, photoshoot management and propping, PR materials, product brochures product packaging and line art.
Various Tradeshow and convention banners and environmental graphics
Brochures and Collateral
Corporate Charity Events and collateral.
Corporate newsletters and Scientific journals
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