A brand isn’t just something you see – it’s something you feel.
And a brand that is executed well leaves an imprint on those who visit your store, school, health care facility or church. The harmony you create through color, fixtures, floor plans, and displays has a subtle yet powerful effect. It drives the conversations people have and the social stories they share about your brand. Most importantly, it builds loyalty.
Beyond the blueprint
KKaufman Design is a brand design firm that collaborates with a project’s strategic partners to ensure the success of long-term goals such as increased revenue, consumer loyalty, brand identity, and a strong position in the marketplace. It often begins with a comprehensive design plan and is carried out through store signage and graphics, wayfinding, banners, displays and environmental graphics – each playing their role to build brand equity.
This strategy goes beyond an architect’s blueprints or an interior designer’s mood board.
KKaufman Design collaborates with partners to execute strategic services designed to build a brand, not just a building.
We come in at the level where your project needs to be successful
• Brand strategy and creative direction
• Experiential graphic design (XGD) - branded environments
• Brand-to-market support
• Creation of customizable retail experiences
• Full-scale project management
We provide an extra layer of expertise through collaboration with a project’s key stakeholders
• Architectural firms
• Interior designers
• Creative design teams
• Marketing leaders
• Project management